It all started with them

The iconic Air Jordan is the start of an internationally renowned shoe line and a new culture in the sneaker world.

Tilda Publishing

The iconic Air Jordan is the start of an internationally renowned shoe line and a new culture in the sneaker world.

Tilda Publishing

It all started with them

The iconic Air Jordan is the start of an internationally renowned shoe line and a new culture in the sneaker world.

Tilda Publishing

It all started with them

The iconic Air Jordan is the start of an internationally renowned shoe line and a new culture in the sneaker world.

Peter Moore,1984

Air Jordan I

Like Jordan himself, his eponymous footwear arrived with a bang, sharing its namesake's tradition-breaking bravado. A black and red colorway violated the league's uniform policy, earning a stern letter from league officials and generating a $5,000 fine each time the player wore the shoes on court. It is with this brazen charisma that the Air Jordan lineage was born.

Tinker Hatfield,1989

Air Jordan IV

Jordan's success on the court was instrumental in the Air Jordan's rise to popularity, but the sneaker itself was also beginning to become a pop culture phenomenon. The basketball player starred in Spike Lee's Do The Right Thing! AJ IV was also on the screen. This Jordan shoe, the first global release of the Jordan Brand, gives customers the ability to lace up their boots in 18 different ways.

Tinker Hatfield took inspiration from Jordan's biting style and, likening it to an American WWII fighter plane, he designed the Air Jordan V with shark-tooth shapes on the midsole. Paired with a clear outsole, the shoe an imbued a ferocity reminiscent of its relentless muse.

Air Jordan V

Tinker Hatfield,1990

Tinker Hatfield,1995

Air Jordan XI

An all-time favourite among players and sneakerheads, the Air Jordan 11 Retro is made from synthetic leather for all-day comfort. A carbon-fibre shank enhances responsiveness, while the full-length Air-Sole unit cushions your step.

Tate Kuerbis, 2020

Air Jordan XXXV

A basketball shoe built for the game's current and future stars, the Air Jordan XXXV couples an Eclipse Plate 2.0 with the first-ever Zoom Air cushioning system in both the forefoot and the heel, providing the ultimate responsiveness, stability and a propulsive feel.